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by Jim Klein

Are you tired of excuses? Looking for a persuasion technique to get people to take immediate action? Are prospects saying things to you like: “I’ll think it over and get back to you?” “I need to talk it over with my wife.” “Call me next week and we’ll set up an appointment.” Then create a sense of urgency and get your clients to want what you have now! (more…)

by Francine York

Feel like you need more contacts to expand or start your business and don’t know how to make those important connections? There’s an easy answer to your dilemma…drink coffee!!! No, not in your kitchen; but at the myriad networking opportunities for women in business as well as those wanting to start a business. Men: this is for you too.

So, what is all the hullabaloo about Networking? The most important thing you should know about the concept is…it works! All those business cards floating around can sometimes find their way to a person/business that needs you! (more…)

by Drew Miles

Adding Your First Additional Stream of Income

Most new wealth builders currently have a full-time job. After realizing that means “Just —-Over Broke” they commit to quitting their job and starting their own business. The concept is good, but let’s turn it around some.

One of the philosophies of the wealthy is to reduce risk. In this scenario, that means keeping your job until your business has been firmly established. That’s because the biggest stress point for new businesses is cash flow. Even if the owner has a viable business strategy, it takes time to get the machine operating smoothly. In the meantime, income can be sporatic. Cash flow shortages, even temporary, can create havoc for the small business owner. (more…)

by John Day

Why Petty Cash? It is the difference between sloppy bookkeeping and managing your money properly. You have your own small business, so why not grab a twenty out of the till when you need some pocket money? It may not be the end of the world if you do, but it presupposes a certain attitude toward your business. (more…)

by Christopher Brunner

An old marketing adage goes something like this:

“He who has a thing to sell
And goes and whispers in a well,
Is not as apt to get the dollars
As he who climbs a tree and hollers.”

Most business cards whisper. If they speak to your prospect at all, they do so quietly. Many don’t say much at all. And because of that, a potential customer never learns about your award-winning service department, or your extended hours, or your playroom area for the kids. (more…)

by Derek Fisch

The world’s most important marketing concept. Wow, pretty grandiose title. But this is one area where understatement just won’t do. If more companies understood this one concept, their marketing would actually stand a chance of doing its job.

Before we get to this big idea, though, let me define what the job of marketing actually is. Ultimately, it should be designed to convince people to do business with you. That’s it. Every thing else related to marketing should all be done with that end result in mind, because that’s where it should all lead. (more…)