Gift Basket Wholesale Supply - Gift Basket Supplies

by Neil Sagebiel

The other day I was writing a sales brochure for a West Coast manufacturer. As I got to what I’ll call the “proof” section of the brochure, I was rummaging around for testimonials.

The company already had a full-blown Web site and a solid PowerPoint presentation. So I was hopeful that I’d find some ready made testimonials or at least some material I could use to create some.

As it turned out, they had one case study with a couple of customer quotes. I pieced the material together to create one measly testimonial. It was less than adequate.

Well, maybe it’s no big deal. After all, I wrote strong copy. Why even bother with testimonials? I’ll give you four good reasons.

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by Phillip Davis

Naming a business is like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important — you’re right. With 18 years in the naming and branding business, I’ve witnessed the good, the bad, and the really bad. Here’s how you can avoid the worst of the mistakes and get off to a good start.

Mistake 1: The Committee (Getting all your clients, employees and family members involved)

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by Dave Keegan

Are you thinking about starting an on-line business? Maybe you have a vague idea of what’s required – maybe you haven’t a clue. This article outlines three basic, non-negotiable things that you will need.

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by Kevin Eikenberry

We attach significance to the turning of the calendar, and when the calendar turns to a new year, it means more than learning to change a digit when we write a check – we’ve started a new chapter. It is instructive for us to think about how we can get the most from the end of chapter 2005. Here are my ten recommendations for you:

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by Melody Campbell

If you’re a small independent business owner it could serve you well to take a birds eye view of your entire money making process for your business.

1. Looking at this year’s activity and make sure you’ve identified your most profitable customer - profile the characteristics that help you identify similar customers in the marketplace so that you develop your message specifically to target the customers with the characteristics you’ve identified as those of your most profitable customer.

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by Jeff Baas

You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn’t you love to see those conversions grow? But how can you get them to buy?

The secret isn’t some magic trick or tool. But your Internet marketing is just shooting into the dark if you don’t know the needs that lead people to buy and how to focus your copywriting to tap those needs.

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by Jennifer McCay

Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that you’d like to try out? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?

As a small business owner, it’s all too easy to get caught up in the hype of new marketing techniques that promise quick rewards for little cash. I’ll even admit that we copywriters are trained to overcome your psychological objections to buying what we’re selling so that you’re ready to whip out your wallet right then and there.

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